Iran, long known to the world as Persia, has been a constant source of fascination to the outsider for over two and a half millennia. This is not without good reason. Few countries in the world have been known to embrace as many civilizations and peoples as Iran, a fact that has earned the country the title "melting pot of civilizations".
With the vast heritage entrusted to us comes the responsibility of finding ways of guarding these cultural values, and identifying optimal ways of presenting them.